1.
High transaction speed

2. Cheaper infrastructure

3. Lower maintenance costs

4. Fraud decreasing

5. Pricing flexibility

6. New services |
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Contactless
cards have the following benefits: 1) very high transaction speed
to address high mass transit applications, 2) cheaper infrastructure
(terminals) - with a 40% average lower than magnetic solutions,
3) much lower maintenance -a minimum of 17% lower than magnetic
solutions, 4) superior ability to prevent fraud, 5) greater pricing
structure flexibility, 6) ability to personalize and add new services.

1. Very High Transaction Speed
With a transaction speed of about 150ms for a typical transport
application, contactless technologies are better suited than contact
or magnetic technology to address very high volumes of traffic.
Travellers do not need to insert the card into the reader thus dramatically
increase boarding.

2. Capital Expenditure Savings
Contactless systems significantly reduce the initial investment
cost, which must be analysed in conjunction with the maintenance
cost.

3. Diminished Maintenance Costs
The magnetic infrastructure involves a physical interaction between
the card and the reader therefore dirt, movement and physical contact
creates wear and tear for the machine, both breaking the machine
and dis-aligning it. For these reasons, the contactless smart card
terminals which no longer have any electromechanical parts are 10
times more reliable than the magnetic ones. On average a magnetic
reader can process 20,000 cards before it needs to be serviced.
A busy subway station has in excess of 2,000 passengers per day
per turnstile hence necessitating a maintenance call every 10 days.
Maintenance ratios are thus reduced from between 12% and 15% for
magnetic systems down to 8% for contactless ones. The robustness
of the ticket remains an important differentiator of the contactless
technology.

4. Fraud
Contactless technology plays an important role in mass transportation
which does not have a barrier system (such as most buses). The high
speed of transaction allows the operator to impose a systematic
and immediate verification of tickets by giving a visible green
signal upon entry to indicate whether a passenger has paid. This
decreases the possibility of fraud. In addition, duplicating contactless
smart cards is much more difficult than current magnetic strips
or paper based tickets, therefore helping operators win their war
against fraud.

5. Greater pricing structure
flexibility
Due to their higher memory and processing capacities, contactless
cards allow a flexibility in pricing which is unavailable to traditional
magnetic cards. A mass transit provider has, for example, the possibility
to charge different fares for different hours of the day or for
different start and end points of a journey without changing the
card.

6. Ability to expand into new services
:

The ability to combine different applications on a smart card offered
by contactless technology enables the mass transit operators to
extend their support for customer relationship management (CRM),
through the provision of customer loyalty schemes or customised
combinations of services. Contactless card readers can process several
types of cards which enables the operators to propose tickets/fare
cards in conjunction with other offers (E-Purse, shopping card,
loyalty schemes etc.) generating additional revenue streams.
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