Application features:

GTML card is used as an e-loyalty and e-purse service. Loyalty points can be rewarded for every game attended or any purchase made at the team's facilities. They can be redeemed for future football games or towards team merchandise. The e-purse application enables season ticket holders to purchase merchandise and refreshments.
Another benefit, both from the fan and the team, is the possibility for the cardholder to sell his seat back to the team for a game he won't be able to attend. The club can re-sell the seat for that game and give the supporter extra-cash credited on the card.

Main benefits:

Cost reduction: in administrative staff in implementing a suitable global marketing strategy based on the cardholder database.
Increased security: in a security-sensitive environment, contactless smart cards allow immediate control of cardholders including the management of black-lists and a fast transaction at the entrance; these advances make events safer for everybody and provide unprecedented control for operations managers.
Increased revenue: the contactless private e-purse reduces queuing times thus increasing refreshments sales by about 50%; other benefits are improved hygiene by eliminating money handling by servers, and reducing the opportunity for theft (cashless environment).

"I am now able to tell with confidence exactly the number of people who are in the ground. I have also received a number of positive comments from supporters who are very confident with the access to the stadium," said Laurence McIntyre, operations manager at Rangers.